We as humans strive for comfort. It is when we feel comfortable that we will let down the defenses and the fronts, and be genuine and open.
No matter what you are doing — whether building friendships or attempting to defeat rivals — making people feel comfortable is always a great strategy. When people feel comfortable, they will be more open, more honest, more patient, more willing to try to understand others, and more likely to collaborate.
Another thing that happens when you make others feel comfortable is that you make the kind of impression that is hard to forget — an emotional one.
They may forget what you said — but they will never forget how you made them feel.
